Reed Iredale

Conversion Rate Optimisation Specialist

What’s Worse Than Bad Data In?

Most businesses want a level of confidence in the data before they proceed with an initiative.

Bad data in, bad data out they say.

They talk to all their stakeholders, businesses units, specialists and then go on to talk with their customers.

But do you know what’s worse than trying to figure out if the data is bad?

Not just shipping the idea as an Minimum Viable Product (MVP)…

Meetings, meetings, meetings. I’m sick of them.

Do all 28 people need to be on this Zoom meeting?

Learn to write a better memo and get over yourself.

Aren’t those 28 people better suited to have more autonomy to ship a bunch of little ideas through a vastly superior vetting process?

Go and make a Minimum Viable Decision, because I know when I’m not having any fun.


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