Got a Hammer for that Nail?
I recently discussed how I could help an organisation and all they cared about in the end was how much work on their exact tools I'd done.
You see I'm changing expertise. It's not like I'm becoming a doctor. I'm moving from CRO consulting to data consulting. It's barely a hop, jump or a skip. I'd pick up their tooling in less than a week (and plus I've already used them).
I already have great results and deep expertise in their business model.
But all they cared about was low-level tasks like getting a data tool in place for their teams.
So it begs to ask. How much can I really help someone that looks at everything like a nail needing to be hit with a hammer?