Positioning and Pricing Power
January 3, 2024
Posts
This is an archive of the 94 email messages I have sent to my weekly mailing list. Enjoy!
The Double Edge Sword with Referral Strategies
January 2, 2024
What Type of Marketer Will You Need in 2024?
January 1, 2024
The Newsletter (Blog) is Back
December 31, 2023
When Will it Be Enough?
April 29, 2023
Benefits of Marketing Budget Optimisation with Machine Learning
January 16, 2023
Tags: Marketing Data Science
Why You Should Be Data-Supported and NOT Data-Driven
December 12, 2022
Tags: Culture Data Decision Making
How to Establish a Culture that Accepts Mistakes
December 10, 2022
Tags: Culture Experimentation Mistakes
No Good Measures
December 9, 2022
Ideas from Elsewhere
December 8, 2022
Tags: Product