Maybe just stay on the platform

We've avoided World War 3 for now (wahoo)

Ok, in this weeks newsletter I'm just going to give massive value. It's around your ads.

How about just staying on the platform?

The last few weeks I've spoken about the opposite.

Keeping someone in YOUR ECOSYSTEM to minimise overall costs.

But I want to tell you about playing in SOMEONE ELSE's and the upside there.

I feel with the inception of AI, there is a demo of people that just stay on the platform, trade their lead gen details and then keep on scrolling.

That is the human behaviour, I do it. You most likely do.

I really don't like trying to change human behaviour. So let's just roll with it for now.

On Facebook I've been testing a few quizzes and lead forms.

Yes the lead forms have been there for a long time. But I'm crusty and I like longevity of customer, and treating them like we're dating instead of taking them home on the first night. I use quizzes as you know as a method of "racking the shotgun".

"Racking the shotgun" means you rack a shotgun and the people look for the shotgun? These are our marks. An old Perry Marshall metaphor.

So how do you do it?

Instagram is where we are going to run these quizzes. This is a cold audience, that means they barely know us and are slightly interested in what we sell.

Warm audiences who mash one of the quiz buttons then get bucketed into a warm audience...

Then we do the hard sell to this lot...

That is cheaper leads. But only by a bit.

Tell me your thoughts. I want to do more tests on this.

—Reed​

P.S. Have you told anyone about me yet? I market like a beast and I use lots of cool AI and am good looking (says my wife of 6 years).