Discover my email marketing superpower

You probably think of email marketing as show up every day or week and post content.

I don't.

Email marketing to me could be boiled down to a Plinko board, it's used to filter (segment) people into buckets and get them content or offers that fits the bucket nicely. This tends to lead to sales as a by-product.

Your lead cost is expensive, mine isn't, if I have this system on I'm equating a customer to the price of say, the price of lunch or upwards of taking my son to the movies (Minecraft was expensive).

So I get someone onto the list, through a lead magnet or something and then I have what we call Permission Marketing. I can talk to you on the list because you sign-up to me giving massive value at another time.

I can talk to you with automated messages, then drastically reducing the cost of a lead even further.

I really don't care of the cost at this stage.

I've written this to a lot of you, only ONCE though.

Okay the superpower. It's talking to an audience like 1-person but it's like I'm having 1-on-1 relationships with all of you, which is great and I can help more people in this world, that's what I really care about.

How I do this?

I use custom fields and automations to bucket you, sequences to shoot off sharp and precise content and then maybe ask for something ONLY if I've given someone massive value.

It's really easy.

If you haven't gotten value, I usually don't see 1-on-1 replies in my inbox, because I just write to you, trying to give you lots of value. And if you can't go and do it, that's because you have other priorities, then I expect a call or text. It's really a nice, ethical system which helps me learn more about you and give more of what you want.

• Reed