Digital Gravity

You need Digital Gravity. It's a way to go big in your marketing at the drop of a hat and that's usually with ads. But it doesn't have much of a lasting effect when you click pause. It's a massive pain in the arse to turn on ads and randomly see a huge jump in lead costs. It's different for every market, compadre. I've seen some whoppers.

So people always ask me...

"how do I get cheaper leads, Reed?"

That's a pretty valid question, because ad costs a lot, and getting past customers to return can cost a lot.

The car industry spends almost ALL of it's spend on talking to people who previously bought from them.

Why do you want to lower the cost?

Look it's usually profit and that makes sense.

So I will just give you my secret to converting cheaper without getting on the phone with me in a screenshot.

Ta da!

It's a warm audience just swishing around the marketing flywheel, it's not really a funnel because it's not very linear. So don't ask me, The Smartest Dumb Guy™, to track it all exactly like this.

![image info}(https://embed.filekitcdn.com/e/78Sz5ypvQb7S1CLKnob3Hc/f4CM1hJCTAtCrirsjfiM4U/email)

But that's it. How I get them in on the cold side is a different story, but I've been playing here and the lead cost goes from like $150 to like $20-30 and it's a lot funner marketing game with AI around.

It also feels a little bit like a moat when it's set up like this. So you should see awesome results.

— Reed