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Store Positioning: There’s Money in that Pigeonhole

I’ve been looking at acquiring online businesses that require positioning. In a world where people are looking to sell a wide array of SKU’s I’m going the other way. Koala, a low-priced Australian comparative mattress brand to Casper recently added furniture to it’s range. I cringed. Why? Casper owns ‘sleep’ in the mind. It’s positioning … Read more

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Vision

Business is open. There’s no ‘new normal’, and we should really be making solid sales. What a vision helps you do is get clear on decision making. If you aren’t sure about what you sell you’re usually not positioned well and you’re going to be distracted. Being distracted makes you move down to lower value … Read more

Business Policy

The Big Intro I only undertake projects where we mutually agree that the price you pay is less than (3x) the value I provide – Shamelessly stolen from McKinsey Winning If you don’t want success for me, you don’t get to work with me. Positioning Design and business consulting for ecommerce businesses. Proposals I don’t … Read more

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Work

Outcomes your business can expect when working with Reed. Further work samples available on request. InkPay Designing an interface MVP to improve brand look with keeping most of the UX in tact and then improving with my advisory. BHP Building an MVP to improve the b2b sales process. Petzyo Improving their marketing flywheel and optimising … Read more

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My Favourite Store Navigation Tips

Navigation does more than just move people around the site. It’s hard to do well and it never gets enough thought. Though navigation will determine a lot of spend is the easiest item to test and iterate on your site for increase of conversions. Bellroys navigation does a great job of educating on the product … Read more

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Twenty Nineteen

In 2019 I got married and it was the most profitable year yet.

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How and Why I Built Automated Sales Systems

Why the hell would I trust a startup email provider to build sales systems? I could have used MailChimp, or better, Campaign Monitor as the business IS just down the road. But I chose Drip. Why? It was because of power and speed. Why I Went Automation Crazy? Recently I took a few days out from my … Read more

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Article

Landing Page Copy for Conversions

This is an article that is meant to be simple. So simple in fact that you can use it today in your next sell for high level conversion copy. I didn’t want to write a 3000-word essay, just a simple nugget that can be referred to an iterated upon, definitely use this in your next landing page.  The reason? … Read more