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Subtraction as Product Innovation
We should be removing 10% of what doesn’t work in our product innovation annually. Exactly the same way Jack Welch removed 10% of his underperforming workers in GE. I’m so sick of adding more. To a platform, to a product, to marketing complexity & communication. Tired of the same excited conversations that end up reaping […]
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Machine Learning and AI
Are you looking to take your marketing strategies to the next level? Look no further than our machine learning and AI services. We help businesses harness the power of these cutting-edge technologies to drive growth and engagement. Our team of experts offers a wide range of services, including: With our innovative solutions, you can streamline […]
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Chat GPT
You’ve likely been under a rock if you haven’t heard of Open AI’s Chat GPT product. I can type in any prompt and it can spit out development scripts, lists of information, I can further curate that list, I then ask for it to provide a more provocative sample from that list. Will I think […]
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Delight
I’m always on the front foot when it comes to delighting customers. I think you should strategically set up your customer service team to lose battles on purpose. Not aggressive battles, psychological ones. Being guarded doesn’t help anyone. So you’ve completely inconvenienced a customer? Don’t pause the days they were inconvenienced in their subscription, give […]
Data Science for Marketing