Search results for: “Mistakes”

  • Making Better Customers Through Rectified Mistakes

    I’ve been saying the same things for months. Non-scaleable tasks will win during the current times (pandemic of 2020). A research in the quality of customers from a renowned hotel chain came back with conclusive results. Customers who purchased seamlessly and enjoyed the amenities, had a great experience. Though they weren’t as good as a…

  • The Pratfall Effect

    The Pratfall Effect is when someone becomes more likeable after making a small mistake. This idea comes from a study by a psychologist named Elliot Aronson in the 1960s. He found that if a smart or skilled person makes a little blunder, like spilling coffee, people actually like them more. It shows that nobody is…

  • Free CRO Course

    Get focused on conversion outcomes with your store or online business. In this 5-part email course you’ll get the 80/20 of what you need to focus on with your online conversion.