Blog - Reed Iredale

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Aug 4, 2026

Your Klaviyo Flows Are Guessing. One Custom Property Can Make Them Stop.

Most Shopify brands run a dozen Klaviyo flows and every single one is making the same bet: that the offer baked into the template is the right offer for whoever happens to land in that flow next.

Aug 3, 2026

Why DTC Brands Should Stop Trusting 7-Day Attribution Windows

If you're running a DTC brand and making budget decisions based on what Meta Ads Manager or Klaviyo tells you converted, you're working with a fraction of the picture. Here's what's actually happening, why it's costing you money, and what to do about it.

Aug 2, 2026

Hello World

Why the hell am I back writing on the internet?