Hey, I'm Reed Iredale
Exploring my curiosity in marketing and persuading people to buy
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I've worked with BHP, Ladbrokes, X, Oscar Wylee, Australian Retirement Trust, loans.com.au and 200+ others
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I use Marketing, Psychology, UX Design, Data and AI to solve complex conversion challenges and drive measurable growth.
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I answer questions in public to stay sharp. Send me your toughest marketing challenges - the best questions win detailed responses.
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I speak on podcasts, channels, and in-house events about performance marketing, conversion optimisation, and growth psychology.
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Browse through my complete collection of provocative takes, insights, and frameworks for marketing success.
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About Reed
I'm a marketer who specialises in increasing conversions by applying scientific findings to brand challenges. I work with companies to solve expensive problems using data-driven approaches.
My expertise spans marketing psychology, copy, experimentation, UX design, data and AI implementation - all focused on delivering measurable results for brands.
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