Marketing Data Science
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Can’t Measure Vibe
We’re currently going through the vetting of architects for our family home. It’s an old house and it’s nothing spectacular but it requires work. The vibe isn’t great but we are quite happy here in the community, but the house, it IS a bit too old. So chatting through with our likely candidate, the vibe…
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What’s Worse Than Bad Data In?
Most businesses want a level of confidence in the data before they proceed with an initiative. Bad data in, bad data out they say. They talk to all their stakeholders, businesses units, specialists and then go on to talk with their customers. But do you know what’s worse than trying to figure out if the…
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Marketing Data Science Solutions
When you’re struggling to understand what marketing data science solutions can do for you. Let’s go through some scenarios. Marketing Budget Optimisation Marketers are always under a strict budget. The main goal of every marketer is to derive maximum ROI from their allotted budgets. Achieving this is always tricky and time-consuming. Things don’t always go…