Tag: Tactics

  • How to Teach Anything Online

    This is the framework I use to teach someone anything on the internet. I can have many variations and forks of this but it goes: What What are we talking about in today’s topic. Just chat for a bit, say enough here without revealing the why. Why The why should cause a stir of emotion.…

  • The Vegetable Name Switch

    June 2018. Belgian supermarket Delhaize changed the names of their fruit and veg to encourage more kids to eat them. Carrots became Orange rockets. Courgettes became Troll Bats. Sales increased by 151%. “Creativity is the last unfair advantage we’re legally allowed to take over our competitors” Bill Bernbach

  • Removing Obstructions is Better Than Encouraging Change

    There’s plenty of modern experimental evidence to show the importance of removing obstructing forces. For example, a 2017 study by Peter Bergman and Todd Rogers monitored the impact of friction on sign-up rates for a new educational service offering parents advice on children’s revision. The psychologists randomly assigned parents to one of three sign-up routes: