My Favourite Store Navigation Tips

Navigation does more than just move people around the site. It’s hard to do well and it never gets enough thought. Though navigation will determine a lot of spend is the easiest item to test and iterate on your site for increase of conversions.

Bellroys navigation does a great job of educating on the product range as well as a navigation.

You want to be clear with how your products are grouped. In a previous article I explained how 2 store experiences could have quite a different navigation experience in the same industry. Both offer quite different experiences based on product line. One had 5 products, the other over 200. So giving the user a clear case to explore by categories or not is a huge deal in the buying process.


  • Make sure the logo clicks to the homepage. You don’t need ‘home’ in the menu bar.
  • Breakdown product categories with an image to differentiate types of products easily.
  • Make sure stores with a low number of products, utilise the space to explain the importance of having a low product number (expertise in space, owns a word in the mind regarding positioning).