Decision Strategy and Data Science for Marketing

Should You Build That?

Recently looking into new product feature cohort data I was asked if the product should be pursued from a Subscription invoice product.

Subscription businesses are funny ones with technology. I feel you need to constantly hit on value at all payment intervals. So when it’s time of payment, there needs to be huge switching cost and also a delighted experience.

So when an earmarked feature came on my desk, I couldn’t look at it in isolation. I did. And in my EDA I found that a couple of segments with high profitability were good to go. I would have kept the product in solely based on that if it were feasible.

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