Predicting Marketing Engagement - Part 2
Last week I got into who the customers were and what their behaviours to start predicting this whole thing.
This is the boring part...building our predictive model. I won't go into detail on that today and leave it for the presentation doc.
If anyone cares, it consists of the following, variable encoding, preparing the dataset, comparing types of models.
Whatever that means!
My Random Forest Classifier model ended up hitting 94% accuracy, so I'm good to go into shipping my client presentation.
Next part is the meat and potatoes of value...Storytelling and insight. I'll upload my capstone presentation after I present it next Tuesday.
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