Pandering

I can log into LinkedIn right now and see marketers pandering to audiences to get attention.

Does this look familiar?

…3 lines with adverse problem, 1 huge paragraph how they reacted broken up into a few paragraphs, 3 bulllet points on how they reacted, then the result.

Those marketers have missed the point of their own profession, to create need.

Aiming towards a specific market will make it that much easier to create need. It also comes with pricing premiums, authority and the ability to build good funnels.

David Baker states that experts should have 2000-10000 potential buyers.

Now knowing that, they’d exclude people from their messaging and they’d stop defaulting to bullshit pandering.

They should go out and be provocative, if they were confident experts, they would, but they’re not, they’re amateurs.

Share this page on Twitter · Back to the blog

Did You Enjoy This?

Then consider joining the other sales-driven marketers getting the newsletter. It's a provocative look into making better marketing decisions.