On Different Metrics
My wife keeps messaging me COVID-19 case numbers. I'm only looking at hospitalisations and death.
It's here. And it's likely coming for us.
It's important to get on the same page for metrics because we act very different in our decision-making.
My wife is looking at a number with 99.7% survival rate. I'm looking at something a bit more sinister, but looking at the data, I'm not too worried.
She's looking where the cases are. I'm mitigating the risk of getting it and by looking what can be done to avoid it.
When it's business of say 300+ in your department, and it's not simply 2 people, how clear do your metrics need to be?
Did You Enjoy This?
Then consider joining the other sales-driven marketers getting the newsletter. It's a provocative look into making better marketing decisions.