Insights

Article

Pricing is Underrated

You probably set your pricing and forget about it. Commercial airliners change their pricing 11,000,000 times per day. Uber has an insanely complicated pricing system that takes into account distance, demand and experience. They’re just an app which is an improvement on taxies. What do you sell? And how many different prices should you have?

Article

Speeding Up Feedback Loops

Years ago I attended a UX Australia conference, and albeit not getting many takeaways from an insufferable bunch of communists, I left with a huge feedback loop nugget from a small business app for photographers. The founder got up on stage and was going on about how he was struggling to find traction with his […]

Article

Annual Reviews

Most smaller businesses don’t think big enough, it’s time to slow down and think about how you performed in the 2 main functions that matter, marketing and innovation. I want you to write down how you performed in the categories, and how you could be better. You have products, but you sell experiences and transformations […]

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Article

Growth for the Sake of Growth

I’m tired of businesses throwing around the word ‘growth’ like it means better than a solvent or profitable business. Bellroy were a very profitable business for 8-10 years, but chose to grow into an overseas market, and when they went fast they got venture-backed money to pursue it. Alvey Reels were on the verge of […]

Article

What Should I Sell Online?

I was dumbfounded by this question. What should I be selling online? If you can’t find that out on your own I’d probably recommend my coaching, but not to sound needy I’ll point out what a basic concept to most should be. It comes in 3 forms. Services, products and education. Sure we could argue […]

Article

Text-Based Emails for Conversational Ecommerce

Go basic, text-based design for basic communications, especially in Cart abandonment sequences or flows. You want this to feel like a 1-on-1 communication, as per going into a retail store. Who told you brand the hell out of these and over think your strategy by over designing these? I’d opt for something simple and accessible […]

Customer-Centred Design Program

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Article

Overlooking Low Effort Tasks

Customer: Oh that’s easy to do with [X] software, we will just do it internally. Me: If it’s so easy, then why haven’t you done it? My proposals cover objectives, measures and value. This is the combination of improving revenue, reducing costs and emotional contribution. If you are constantly asking me, ‘but what do I […]

Article

I Analysed 700 of Australia’s Top Shopify Stores, Here’s What I Found

As I’m a handy developer, I built a quick query to find the top Shopify stores in Australia. I was alarmed at a few issues were prevalent across most as you can see my original Tweetstorm here. Brand Perception 90% don’t care about it or how it effects price premium. Warren Buffet only buys businesses […]

Article

Defensive Design: Making Better Customers Through Rectified Mistakes

I’ve been saying the same things for months. Non-scaleable tasks will win during the current times (pandemic of 2020). A research in the quality of customers from a renowned hotel chain came back with conclusive results. Customers who purchased seamlessly and enjoyed the amenities, had a great experience. Though they weren’t as good as a […]

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