I’m currently reading Lean Customer Development. I’ve longed for better ways to track what the main traits of who and what our customers are and I’ve had some great systems in the past. But really at the end of the day, we want to lead the curation of our customer’s tone of voice, not arbitrarily […]
Are we getting fed up with looking at the exorbitant costs to get customers yet? I know that we should rationalise the opportunity cost every once in a while that’s for sure. But is there a better way? Outcomes that keep us profitable and solvent? I’d say right now evangelism is the only way out […]
I’m teaching my son how to brush his teeth on his own. He’s getting there, we’ve made it a fun game to get more of the brush around the parts of his mouth he’d usually ignore. So when I look at the toothpaste tube I think to myself. If I pitched this brand on how […]
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Talking with one of my customers this week. They were talking about how they needed to be less in the weeds, as they were a CEO, I agreed. This lead me to write down what a current CEO role looks like. What does a modern ecommerce CEO look like? They are in charge of what […]
When my clients think about pricing, they often get into thinking about offering a price that a number of people would prefer be the number on the tag. What happens is they sell to an average in a segment. This segment is defined by a sole persona, and doesn’t become a perfect fit for anyone. […]
I had an old friend come to me and ask me about graphic design and how it’s value has changed. I agreed, though it’s value isn’t changed of itself, advertising has changed. Modern marketing is comprised of 3 parts: traffic, conversion and economics. I feel value in advertising has changed because the platforms we use […]
You probably set your pricing and forget about it. Commercial airliners change their pricing 11,000,000 times per day. Uber has an insanely complicated pricing system that takes into account distance, demand and experience. They’re just an app which is an improvement on taxies. What do you sell? And how many different prices should you have?