Reed Iredale

Behavioural Science for Marketing

Hit and Run Tests

Don’t you ever feel you’re complicating your testing? You know the Jira guy or the “everything needs to be a development task” guy.

It really should feel like we should be able to get the volume of our tests up, but there’s always someone in the way wanting to look busy.

Label a cohort of your tests “Hit and Run Tests” – No planning, low-effort, no post test write-up and minimal analysis. Get to statistical significance and implement.

Now you’ve got a technique to test that isn’t boring and gets wins. Go win the day.

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