Defensive Design - Making Better Customers Through Rectified Mistakes
I've been saying the same things for months. Non-scaleable tasks will win during the current times (pandemic of 2020).
A research in the quality of customers from a renowned hotel chain came back with conclusive results.
Customers who purchased seamlessly and enjoyed the amenities, had a great experience. Though they weren't as good as a long term customer who had a problem rectified with their service in a swift manner at the start of the customer relationship.
I'm not implying going out of your way to treat a customer poorly.
I'm saying go out of your way if you can do something immediately that will impact your customer for years to come.
Did You Enjoy This?
Then consider joining the other sales-driven marketers getting the newsletter. It's a provocative look into making better marketing decisions.