My Favourite Customer Research Question...

About 21 months ago when the pandemic started, I had hundreds of the thousands of dollars wiped from my pipeline.

My pipeline gone in a few phone calls. I was devastated.

As someone who doesn't like to go to market needing money immediately, I felt a bit lost. So I turned to my good friend and sales coach, Anthony Kirby.

When I arrived at Kirby's office, the first question he asked broke me.

I walked away from that conversation with not only a clear game plan for me, but for the way I manage my own customer interviews.

The great thing about this one question, it gives you back the framework for the whole interview to work back from, so tell me...

"If I gave you a magic pill right now what would it do?"

Share this page on Twitter ยท Back to the blog

Did You Enjoy This?

Then consider joining the other sales-driven marketers getting the newsletter. It's a provocative look into making better marketing decisions.