Boat Screwdrivers

I was at Bunnings the other morning early picking up a new Allen Key for the baby's cot because the thread was shot.

In the same aisle I walked past 2 identical screwdrivers.

One was a regular Philips Head, the other was a regular Philips Head but with the words 'Boat Screwdriver' next to an engaging image of a boat and DOUBLE THE PRICE.

The situation didn't work on me, because I'm not really into boats. But I wondered how many were bought, because it wasn't full to the brim.

To get a customer to buy at different price you only need to look a bit different, this is how different it takes to double your price.

It's not much.

Share this page on Twitter ยท Back to the blog

Did You Enjoy This?

Then consider joining the other sales-driven marketers getting the newsletter. It's a provocative look into making better marketing decisions.