Voice of Customer

I'm currently reading Lean Customer Development. I've longed for better ways to track what the main traits of who and what our customers are and I've had some great systems in the past.

But really at the end of the day, we want to lead the curation of our customer's tone of voice, not arbitrarily lead with branding agencies or someone who thinks they're bigger than our customers.

Let's match what they say, be smart about they have told us their problems are and reflect in a way that adds mystery, uniqueness and risk reversal.

Share this page on Twitter · Back to the blog


Did You Enjoy This?

Then consider joining the other data curious getting the newsletter. It's a provocative look into data and decision-making in businesses.