Voice of Customer
I'm currently reading Lean Customer Development. I've longed for better ways to track what the main traits of who and what our customers are and I've had some great systems in the past.
But really at the end of the day, we want to lead the curation of our customer's tone of voice, not arbitrarily lead with branding agencies or someone who thinks they're bigger than our customers.
Let's match what they say, be smart about they have told us their problems are and reflect in a way that adds mystery, uniqueness and risk reversal.