They'd Make More Money if They Widened the End of the Tube
I'm teaching my son how to brush his teeth on his own. He's getting there, we've made it a fun game to get more of the brush around the parts of his mouth he'd usually ignore.
So when I look at the toothpaste tube I think to myself. If I pitched this brand on how I'd make them more money I'd just change the way the toothpaste came out.
Later in the evening I was thinking about how I take quality traffic down the funnel change it from a 1% conversion rate into a 12% conversion rate.
The same is for your funnel. You want to open up the end of the toothpaste tube in your business. Especially when it's pay to play now.