My Secret Experiment Idea
One of my core tenants in my decision-making framework is "Elimination", which removes the majority of decisions.
Experiment programs within orgs have a large emphasis on modifying current or live parts of systems.
I'd push for a contrarian idea to maximise the number of live tests from a high level.
Elimination vs Modification.
Rather than testing A vs B. Test A vs N/A.
Remove the variable and see if it’s existence detracts from the outcome.