Validate, Build & Grow Successful Products with Design Sprints

A Product Design Sprint is a technique to quickly design, prototype, and test the viability of an idea, product, or feature. The design sprint consists of 5 phases (typically days), starting with design thinking and ending with a user-tested prototype.

Sprints are useful when kicking off a new business, product, or feature, as well as solving problems with an existing product. It’s no longer enough to have a “good quality product”, you need to have the right product.  Design Sprints are the fastest way to find out if a product is worth developing, if a feature is worth the effort, or if your value proposition is really valid. Don’t invest months of time, invest a week.

What Does a Design Sprint Look Like?

The Design Sprint is essentially a 5-day intense road-mapping workshop.

On Day 1 we work in person with you, our client, to define the challenges and scope of the week. Day 2 is about deciding what challenges to prototype. Day 3 is about rapidly building the high fidelity prototype, which is then tested with real users on Day 4, Day 5 is usually a tidy up and package.

What is the Outcome of a Design Sprint?

The outcome of every Design Sprint Week is a high-fidelity interactive prototype, tested by real users, and with clear insights on where to go next.

This is not a “wireframe” or a “paper prototype”, it looks and feels like a real product.

What Happens next?

Once you have a tangible representation of your product in your hand, and real user insights to guide your next steps, making decisions becomes a lot easier. You could use a second sprint to iterate and polish the idea, bringing it very close to production-ready, or you could use the prototype to sell the idea further and develop the concept.

Who Am I?

Hey, I’m Reed Iredale, I’ve designed over 100 products and websites for brands like Ladbrokes and Twitter.

I consistently look for problems that could decrease the user’s ability to execute the goals your business has.

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