Design Sprints: A More Effective Store in Just 1-Week

Validate, build & grow successful stores with design sprints.


Product Design Sprints is a technique to quickly design, prototype, and test the viability of an store, idea, or site. The design sprint consists of 5 phases (typically days), starting with design thinking and ending with a user-tested prototype.

Sprints are useful when kicking off a new business, product, or feature, as well as solving problems with an existing product. It’s no longer enough to have a “good quality product”, you need to have the right product.  Design Sprints are the fastest way to find out if a product is worth developing, if a feature is worth the effort, or if your value proposition is really valid. Don’t invest months of time, invest a week.

What Does a Design Sprint Look Like?

The Design Sprint is essentially a 5-day intense road-mapping workshop.

  • Day 1 I work in person with you, our client, to define the challenges and scope of the week (client onsite)
  • Day 2 is about deciding what challenges to prototype (client onsite).
  • Day 3 is about rapidly building the high fidelity prototype.
  • Day 4 is then tested with real users.
  • Day 5 is usually a tidy up and package.

View my current workflow here.

What is the Outcome of a Design Sprint?

The outcome of every Design Sprint Week is a high-fidelity interactive prototype, tested by real users, and with clear insights on where to go next.

This is not a “wireframe” or a “paper prototype”, it looks and feels like a real product.

What Happens Next?

Once you have a tangible representation of your product in your hand, and real user insights to guide your next steps, making decisions becomes a lot easier.

One of two things may happen after our Design Sprint:

  • Agile sprint polishing the design with me (1 week or 2 week option), or;
  • Roadmapping the project so you can take it back to your team, or;
  • Take back to your design team and break into tasks to execute on yourself.

Who Am I?

Hey, I’m Reed Iredale, I’ve designed over 100 products and websites for brands like Twitter and over 100 more.

I consistently look for problems that could decrease the user’s ability to execute the goals your business has.

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You can learn more about Google Venture’s Design Sprints here

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