My Favourite Customer Research Question...
About 21 months ago when the pandemic started, I had hundreds of the thousands of dollars wiped from my pipeline.
My pipeline gone in a few phone calls. I was devastated.
As someone who doesn't like to go to market needing money immediately, I felt a bit lost. So I turned to my good friend and sales coach, Anthony Kirby.
When I arrived at Kirby's office, the first question he asked broke me.
I walked away from that conversation with not only a clear game plan for me, but for the way I manage my own customer interviews.
The great thing about this one question, it gives you back the framework for the whole interview to work back from, so tell me...
"If I gave you a magic pill right now what would it do?"