How to Measure Product Success with Google Analytics Ecommerce

I recently wrote to a number of my current clients after the financial year to do some goal setting around measuring ecommerce product success for the next 12 months. The answers rolled in… One hadn’t even given it a thought. And the rest gave me solid answers. Though one stuck out far more than the…

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How and Why I Built Automated Sales Systems

Why the hell would I trust a startup email provider to build sales systems? I could have used MailChimp, or better, Campaign Monitor as the business IS just down the road. But I chose Drip. Why? It was because of power and speed. Why I Went Automation Crazy? Recently I took a few days out from my…

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Your Ecommerce Store Doesn’t Need a $16,397 Redesign

I’ve been doing ecommerce store redesign for a little over 3 years now. Plenty of people come asking for all the bells and whistles and end up with a solution that looks much like the last one. With fancy sliders, full screen videos (why?) and sites with bulk white space. It makes little sense and…

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How to Show Your Prices Online – Make it Feel Lower or Higher

Noticed a few businesses in high-touch sales lately use this huge sales mistake in their business. Ok, I’ll go into a brief story about how I came across this tactic. I read a load of books on business strategy and acquiring more clients. The clients I want are generally ones who want to pay me…

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4 Ecommerce Quick Wins You Can Have Today

When you’ve built a platform for so long it’s not uncommon to want to start again. Don’t throw the baby out with the bathwater. Tiny changes can have a huge impact. My own example, for australiansarongs.com I changed the width of the website from a 1600px wide container to a 980px container and nearly doubled the…

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2 Ecommerce Lead Mistakes You’re Making Right Now

Over 17% of all sales on this planet will be transacted through the internet and ecommerce leads, that number is growing higher every month. …50% of all customers spend more than 75% of their shopping time in research on a website. What does this all mean? You need to know how to convert ecommerce customers.…

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High Bounce Rate? The No Bullsh*t Way to Get Your Bounce Rate Down

Australian store owners are constantly asking me about the box in their Google Analytics which reads ‘Bounce Rate’. “What does it mean?” Bounce Rate = The percentage of visitors to a website whom leave after viewing only one page. In no uncertain terms, you’re losing money. Or potentially losing a good chunk of sales. Store owners around…

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How to Choose a Product That Makes You Money

‘To choose a product’ is what I find store owners having a huge issue with at the moment. They see a bunch of ads on Facebook promoting some drop shipping product and think this is a sure fire way to bring in $10,000 to $15,000 added revenue to their household per year. This is what I…

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How I Increased a Beachwear’s Page Value 187% in 3 Weeks

Increasing page value in Google Analytics isn’t a super talked about thing and I really think it should be.  It is a clear indicator of increased value…throughout the whole website (or application). Also probably the one thing that can speak true if you’re hiring someone like me to grow your online business. I conducted this…

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Losing Ecommerce Customers? 5 Ways to Bust Objectives

I was at a dinner last night with a family friend who worked in merchandising in Australia’s leading online surf stores. They had issues busting objectives with particular products selling and they were referring to testing a new design on some product pages and content on those pages. They didn’t quite use my language but…

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Landing Page Copy for Conversions

This is an article that is meant to be simple. So simple in fact that you can use it today in your next sell for high level conversion copy. I didn’t want to write a 3000-word essay, just a simple nugget that can be referred to an iterated upon, definitely use this in your next landing page.  The reason?…

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The #1 Ecommerce Revenue Hack I Know

Smart marketers know that the first sale is the only beginning of a relationship with a customer. If your marketing stops after the first sale, you are leaving money on the table. While there are lots of ways to extend that the lifetime value of a customer, there’s one thing you should be doing first. Getting there…

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