Are You All Over the Road?
We have so much data at our fingertips, but are we using it correctly?
We have gotten out of control in what we track, myself included.
You need to be like the act of driving a car. Heading to a location. Not swerving all over the road, but being closely bound by the lines on the road. Oncoming vehicles are shiny distractions (I priced a Jeep Gladiator last week).
Your dashboard needs to be small set of indicators that keep us going forward, our cost to acquire customers is our speed. We need to watch the tachometer carefully or we'll go off the road.
It's April, it's time to put your foot on the gas. Business is opening around you everywhere, and it's also closely at the fastest rate in history. Be one of the ones that make the most out of the new rules of business, they're the same as the old ones, do you have the right data set up?